Membership Organisations
WHY HEIRTRACE?
- Cost effective
The ability to reactivate lapsed members will unquestionably result in a greater ROI than from any other cold approach available.
- Thorough and efficient
No stone will be left unturned, Heirtrace take all steps within the confines of the law to ensure all details are accurate and current.
- No case is too complex
With wide ranging experience in very old and complex cases, we are confident that no case is too difficult for us.
- Avoid expensive lists
Heirtrace not only provides you with accurate and up to date address listings, but can also provide an indication of wealth and socio economic background, ideal for structuring membership programmes.
Membership Organisations and Clubs are amongst the many organisations that suffer from the ever migrating population. In the UK alone, 2.5 million people, or 4% of the population change addresses each year so it is no wonder that organisations find it difficult to keep up.
Whether you need to drive up membership numbers, or would like to trace and re-activate members who haven’t been in touch with you for some years. Heirtrace provides the most effective solution to these problems, taking the process a step beyond data sweeping, to ensure absolute accuracy and the best use of your direct marketing budget.
Locating Gone Aways
Combining technology with intelligent researcher led investigation, Heirtrace provide the most accurate solutions available to trace the current addresses for gone away members. The service goes a step beyond technological capabilities and uses human intelligence to forensically analyse and verify all cases, giving the most accurate result possible.
Overseas Research
Very often members become unobtainable when they move abroad and this is very often when membership organisations have to accept that they are no longer be able to reactivate them as members. Heirtrace is however very experienced in tracing individuals who have moved to almost all English speaking countries, so can confidently trace the vast majority of these contacts, allowing you to reactivate even more members than you may have initially thought possible.
Consumer lifestyle Index
Spending patterns are well documented and can be tracked in much the same way as most consumer spending patterns. In addition to the wealth index, Heirtrace can help charities to gain a fully rounded image of an individual’s social economic structure.
Wealth Index
If the wealth levels of your members is important either for recruitment or retention, Heirtrace has developed some unique tools to ascertain detailed profiles of an individual’s wealth. A tool proving extremely useful for maximising return on investment, and for ensuring the correct level of approach is made from day one.
If you would like any further information or would like us to quote on a case in particular please contact us.
